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Small & Medium Businesses (typically, but not exclusively, up to £5M annual turnover) each face a real problem today. The good news is that there are lots of potential new customers searching on the web for the products and/or services  that your business offers – but at the same time most of your competitors are chasing the same prospects. This 21st century competition has driven up the competition & therefore the cost of online Pay Per Click traffic, and new customer acquisition in many cases, and this in turn can impact severely on the cost of acquiring leads & the sale conversion  costs. To read more please visit