LinkedIn is a very powerful business development and lead generation tool. And over a short period of time one that could bring you a higher company profile, and a number of new contacts and source of new business, so you should consider accessing the opportunities ahead.
LinkedIn is now a very mature and successful business platform and whilst it may appear daunting for newcomers & occasional visitors it’s actually pretty straight forward to use to your benefit. With specific focused targeting of particular groups, sectors and types of occupation you can promote your business directly and indirectly. There’s plenty of people out there willing to help and assist you navigate the path, but do your research and establish successful results with/for others.
Over 20 Million users (and that was from research in 2016 so I expect it’s higher still now) and amongst them just one may be the new customer that takes your business to where you want it to go!