Home Shield Shutters

Lead generation & Long Term Customer Expansion

Home Shield Shutters case study 

HOMESHIELD SHUTTERS Ltd – This 30-Year-Old Trade supplier of Aluminium Roller Shutters has enjoyed long standing success, and gained an enviable reputation with its long standing customer base across the UK. However in late 2016 owner Mike Lemmings decided that it was time to spread word of the company’s outstanding service and product range to a wider audience, and a meeting with and subsequent ideas received from Digital Associate’s Ian Frost convinced him that this was the way to proceed.

The business was a Trade only supplier but owner Mike accepted Ian’s observation that the old website didn’t accurately reflect this and together they set about bringing it into line with the true position of the business in 2017. Key within the layout of the new website was the facility to identifythe range of products available, and specifically to offer the company’s installer & end user facing customer base a fast and easy to access suite of literature to offer all of their technical data requirements (example below).

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