A sales plan should be set around your business goals in order to hit your financial targets. The goals you set should be SMART – Specific, Measurable, Attainable, Relevant and Timely to the needs of your customers. At Digital Associate we can create detailed sales plans and marketing plans to help you understand how you need to grow your business.
Your business is very important to you, its future success is the reason that you put in all of time and effort that you do. By now it is likely that you will already have assembled some key members of staff whose support and assistance is vital to help you achieve your goals. But what are those goals? and how will you make them clear and understood by all your team to ensure that you are all pulling in the same direction in the future?
A sales and marketing plan shouldn’t be something that you prepare once, discuss with your accountant or bank manager and then leave in a drawer or on a shelf to gather dust. It is important that you make such a plan a realistic road map as to how you are going to grow your business ahead, and it must be an achievable and realistic plan, albeit it should challenge and stretch you when required, and here perhaps you may recognise the need for some professional expertise and assistance to help you?
Who do you want to sell your product/service to?
We will help you put together a detailed prospective target audience, and look at the industry sectors, geographical parameters and any other relevant selection criteria to focus on ahead.
What will your company offer be?
How will it differentiate you from your competitors, and how will it be attracting your potential new customers to choose to engage with you ahead?
What will be the ways in which you best engage with and maximise the sales opportunities, and specifically through which channels?
No two customers are the same, and we may assist your business through different types of marketing such as SEO (Search Engine Optimisation), PPC (Pay Per Click), Email Marketing, and the many different services we offer. We will optimise the best avenues for your business, with the highest returns, at the lowest possible cost.
As well as marketing communications, your marketing plan should span the full mix of marketing activities. Developing new products and building your distribution network might be important parts of your strategy, for example. You will also need to plan carefully for any price increases or tactical moves such as an end-of-season sale.
You might also want to strengthen your marketing capabilities. Note in your marketing plan whether you intend to give staff sales training or introduce new customer relationship management (CRM) technology. Maybe you need to introduce more efficient systems or measure customer satisfaction. Including activities like these in your marketing plan helps ensure that they are identified as priorities and that you dedicate time and money to them.
Need help to plan your sales and marketing?
Why not contact us for a free consultation
and see if we can help attract quality leads to your website.
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