Help me Understand
my Website Visitors

We can provide you with a practical, complete and instantaneous solution to help you make sense of your website data – enhancing the benefit and understanding experience and thereby focusing your efforts on the most productive activities. 

• Establish, define and track the appropriate KPI’s suited to your business, then create a suitable online marketing criterion to accurately measure, quantify and manage your progress. 
• Understand why website visitors are engaging with your website content and use that knowledge to generate more visitors ahead. 
• Create a website visitor user experience that matches the visitor expectations thereby increasing average length and depth of the website visits from your prospective customers. 
• First test and then optimise your landing pages and critical customer conversion journey paths (and possibly understand easily for the first time the difference between website and landing page usage). 
• Apply multivariate analysis and several analytical techniques to measure your website’s traffic and conversion, something we find is rarely in place for new customers. 
• Add value, if not full understanding, to existing Search Engine Optimisation and/or resultant Linked Marketing campaigns that you undertake, and/or recognise where there is a need to refine, re-write or possibly start again. 
• Integrate website data (e.g. search engine and keyword information) into your CRM (Customer Relationship Management) systems. 
• Track which advertising and marketing campaigns and external websites where applicable are driving desired actions, and where’s there’s room for improvement. 
• Identify new opportunities for serving your market and customers better by dominating your space online (being an innovator is better than appearing to be a replicator). 
• Stop the expensive and draining leaks that deprive you of leads and sales from a poorly performing website. 

There are many other web analytics, sales and marketing, SEO and Digital consulting firms and ‘gurus’ who can help you capture and process website data. Our speciality is helping you quickly to close the gap between this data and marketing and converting it into improved revenue, higher margins and increased profitability, the reason you’re in business.